To whom it may concern!
A&T in 2010 has developed a campaign platform to promote breast milk. A&T has identified a creative agency to produce electronic and print materials. In 2011, A&T has developed 2 TVCs, 3 key visuals, and 3 loudspeaker scripts. A mass-media campaign aimed at generating demand for franchise services and promoting Early and Exclusive Breast Feeding has been launched using different channels such as print, out of home, TV, websites, and online TVCs and PR articles.
In 2012, A&T will continue to work on developing and producing BCC materials and products and will require that all products and materials are pretested before production.
Alive & Thrive is looking for a partner to pretest products and materials developed in 2012.